Pharmaceuticals and Social Networking: Having the Conversation

PLEASE NOTE: You were asked to provide your full name when you signed up for this meetup. If you did not provide your full name (or don't remember whether you did), please contact Mariano DiFabio to confirm.

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This meetup, lead by Mariano DiFabio, will touch on the topic of Pharmacetuical companies and their presence in social media.

Many other industries have been quick to adopt the medium as an opportunity to connect with their customers and prospects in new ways. However, the pharmaceutical industry has merely dipped its toe into the waters. What is preventing it from diving in? Is it because the FDA hasn't sent a clear message about what's acceptable use for pharmaceuticals in social networks? Or is it that pharmaceuticals don't feel social networking is an effective way to reach people?

The presentation will lead to a discussion among the group about the true value of social media and whether it's a viable medium for the future.

This is a good meetup for people who understand the legal reasons behind the hesitation of the industry to adapt social media, for PR professionals who might want to discuss new ways to approach their clients on this subject, and for people who don't even know much about social media and want to use this meetup to learn more about it.

I look forward to seeing you there!

Mariano L. DiFabio
Avelient, Inc.